Old Spice Guy ad wins Emmy!
I love these commercials! Great to see their efforts are paying off. I think their interaction with fans on Twitter is brilliant.
From Mashable.com:
Ad agency Wieden + Kennedy’s “The Man Your Man Could Smell Like” TV spot for Old Spice has won the Emmy for Outstanding Commercial.
The spot starred former NFL wide receiver Isaiah Mustafa as the Old Spice Guy, a character now well-known in pop culture thanks to the TV ads and a highly successful social media campaign.
The Old Spice Guy solicited questions from fans on Twitter
, Yahoo Answers and other websites, then answered them in short, humorous YouTube
videos. Total upload views for theOld Spice YouTube videos (including both the TV and the social media campaigns) currently stand at almost 135 million. “The Man Your Man Could Smell Like” has more than 18 million.










