Some steps to help you develop your presence on Twitter:

• Have a plan!  Why are you using Twitter?  What do you hope to accomplish?
• Seek – Who are you following?  Why?  Nothing wrong with following your friends, in most cases most are also coworkers or you’re related by industry.  Find those that you can learn from, also.
• Listen – And learn!
• Give – Definitely have good information ready to send out.  Don’t spam! But share information that is useful to those listening.  The term “subject matter expert” comes up here, for good reason.
• Develop – Develop a rapport – talk with your customers, your followers, etc.  Build a relationship with them.
• Tools – There are many tools that will help you stay organized:
  • Seesmic Desktop – my favorite!
  • Tweetdeck
  • Mobile!  You can tweet from your phone.  You have to set your number up with your account, but it’s very easy.
  • URL shorteners – if you communicate your blog posts or other links, you’ll need these.  Most Desktop Twitter apps have URL shortening capability.  Try bit.ly or TinyURL.

There is an immense wealth of knowledge in the Twitterverse, about the Twitterverse!  Take the time to learn the ropes (which differ depending on your business/approach) and you can successfully create awareness about your brand!