– 84 percent of consumers remembered an advertiser based on a product they received.
– 42 percent had a more favorable impression of an advertiser after receiving a promotional product.
– Nearly one quarter (24 percent) indicated they are more likely to do business with an advertiser based on items they receive.
– The majority of respondents (62 percent) have done business with an advertiser after receiving a product.
– Writing instruments are the most commonly owned tchotchkes, with 54 percent of respondents owning them, followed by shirts, caps and bags.
– Most (81 percent) promotional products were kept because they were considered useful.
– More than three-quarters of respondents have kept their items for about seven months.
– Among wearables, bags were reported to be used most frequently, with respondents indicating that they use their bags on average nine times per month.
– Bags deliver the most impressions, with 1,038 impressions per month on average.

In 2007, promo products were a $19.6 BILLION industry.

That’s BILLION, with a big fat B on the front. Tells you something about where ad dollars are spent?

George
www.promo-sa.com
www.network-sa.com