As a specialty advertising company, we get catalogs and flyers almost daily.  Often we get notifications of special pricing – either sale items, discontinued designs, or just plain clearance! Is there value in using sale or clearance items to promote your business?  You bet!  Why not?  We all know advertising costs are high, and these [...]

Some numbers, given by the Advertising Specialty Institute: – 84 percent of consumers remembered an advertiser based on a product they received. – 42 percent had a more favorable impression of an advertiser after receiving a promotional product. – Nearly one quarter (24 percent) indicated they are more likely to do business with an advertiser [...]